The quest for the perfect pearly whites is real, and Beverly Hills have two new toothpaste formulas that can help. First is their Formula Perfect White Black toothpaste, which delivers professional whitening results without the need for harsh abrasives and bleach. It uses activated charcoal, which is proven to be one of the most effective and safest teeth whitener ingredients and helps eliminate bacteria causing bad breath while neutralising remaining odours. Activated charcoal is also known for its love of tannins – compounds found in coffee, tea, wine, berries and spices, all of which stain your teeth; and it helps remove these from the surface of your teeth without harming the enamel.
Then there’s Perfect White Gold, which has been formulated to contain actual gold particles known for their anti-bacterial properties, including anti-inflammatory action and increased blood flow. This, alongside advanced Hydrated Silica, offers a high-performance whitening boost whilst the stain dissolving Pentasodium Triphosphate agent prevents food particles settling on the teeth.
Booth toothpastes are in 100ml and 125ml sizes.
From £4.99 www.beverlyhillsformula.com