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The Death of the Beach Bum

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The Death of the Beach Bum


Relaxing beach holidays are making way for activity-based breaks, according to data published by Decathlon. A survey of over 7,600 UK adults conducted over June and July, shows that we plan to ramp up our activity levels over the holiday season rather than simply laze around next to the pool. Just one in seven of us (14%) are planning a lazy holiday of doing as little as possible and intend to take part in no sport or physical activity. Holidays seem to offer the magic formula for a more active lifestyle. Forty-two per cent report feeling more motivated and enthusiastic over the summer months, while 29% say that simply having more free time means they can increase how active they are.

1 in 3 of us will exercise twice or more per week on holiday.


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