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News: Walk Like a Woman!


The word is spreading on the benefits of an active lifestyle, and women all over the world are now opting for a hiking holiday. Worlds away from lazy beach days in Marbella, this trend can be traced back to Hollywood celebs flaunting their hikes on the gram. Of 13,500 or so hiking enthusiasts that responded to a survey by the Association of Independent Tour Operators (AITO), 54% were women. Those aged 18-34 were three times more likely to want a walking holiday than men. This means more women’s walking shoes are being sold – according to millennial trend tracker Smart Lemur – and, we guess, more high altitude selfies being taken. High five to that! (get it?)