We’re going to harp on about this until it sticks – fad diets are rubbish. A recent study showed that people trying quick weight-loss strategies without knowing how to maintain, are much more likely to hit a higher weight in the long run. So why do they fail? Not only can they cause dehydration and eventual snacking – low carb especially – but they can also encourage the body to actually hold on to calories to survive. Some also believe that weight-loss can be targeted to certain areas of the body, and turn to food for comfort when it doesn’t work out. The smart thing to do is aim for a loss of between 1lb and 2lb a week. You’ll get there in the end.