I’m a nice guy, and 99% of the time I’m all about empowering people through education and realisation. Not today. Today, tough love is needed…

Now I’m not going to tell you that YOU are the problem, but I am going to ask you if you think you are the problem. And it’s your job to be 100% honest.

Either answer is good, it doesn’t matter. What’s key is that we get honest with ourselves, then find solutions to our problems.

Fat loss isn’t always easy, but it is simple: People overeat. Why?

I’ve been presenting a new talk of mine called ‘25 reasons you’re not losing body fat’, which discusses all the road blocks we put in our way to achieving optimal fat loss. It will make you think.

Why Do We Eat Too Much?

Why do people hold themselves back? The knowledge part is easy; we can acquire the right knowledge to successfully lose weight, but for many it’s the environment, our habits.

Ask yourself right now, why do you want to lose weight?

Whatever that reason is, it needs to drive you, inspire you, and compel you to take action.

Don’t hold yourself back. Don’t kid yourself with the action that needs to be taken.

Ultimately, if you believe you need to eat salad for ten weeks to achieve your goal (you don’t, btw), then are you compelled, driven and motivated enough to do that? If not, why not? What will stop you, and why?

Breaking Barriers

It’s upsetting as a coach to watch people be their own worst enemy by binge eating/drinking, not going to bed on time, being led astray by other people… there are tonnes of reasons we sabotage our own success. It’s my job to try inspire change.

It’s All About You

Do what you want to do. YOU. Not anyone else, YOU.

Binge eating, why? Can you talk with someone to get some perspective on this? Wanting to drink all the time, seeking fun in alcohol, why?

I’m not saying any of these things above are inherently bad, what I want you to do is be honest with yourself and identify where the problem is, and focus on WHY you want to change, and then identify WHAT needs to change.

And yeah, that does mean saying ‘no’ to things sometimes and having that feeling of missing out, but instead we get the satisfaction of having a much better goal… our ultimate goal, the body and mind and feeling amazing every day!

I want you to be in a place where you can empower yourself and achieve great things. If there is one thing that I value most in my life, it’s what I know about health and nutrition. Why? Because I am energised every day. I have the ability to exercise to my potential. I sleep well. I can concentrate and focus where needed on my work and career. I can live the life I want to live, exactly as I want to.

When you don’t have your health and nutrition nailed down, this all becomes harder.

What needs to happen as a result of this article, is that you need to allow yourself to be happy and healthy. First, we have to give ourselves permission. So many don’t, and this is a problem. It’s your life, live it your way, on your terms.

Choose health, happiness and be honest with what needs to change. Focus on the amazing things change can bring.

If you want my help, I’ll give you a template, knowledge and empowerment for life:

www.bodytypenutrition.co.uk/fat-loss-for-life/ 

Ben Coomber is a nutritionist, speaker and writer. Ben has the UK’s #1 rated health and fitness podcast on itunes ben coomber radio with regular q&a’s and expert interviews. Ben run’s Body Type Nutrition, an online nutrition coaching AND education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Connect with @BenCoomber over on Facebook, Twitter, YouTube or Instagram.